Redwerks

Web Copy Writing

Effective writing for the web is different than traditional copy writing. Consideration must be placed on which terms people are looking for (measurable via Google, Yahoo, MSN, etc), what pages these terms are found on, and common web user reading patterns.

On average, users spend less than 45 seconds on a web page making readability a critical factor in web development. Most companies and organizations compete with a vast about of websites and any deterrence will cause visitors to seek information or service elsewhere.

It’s natural to write content that flows from top to bottom leading your users to an intended conclusion. This, however, is not the way most users read web pages. Instead, studies show that users quickly scan for a scrap of content that answers a question or a button they can click. Others (users that Jacob Neilson refers to as searchers) avoid traditional navigation and go straight for the search box and expect a standard results page that relies on terms your users will understand.

When scanning your website users spend a disproportionate amount of time on the top portion of your website - what Usability Experts call “above the fold” (the portion of your website viewable without scrolling). In fact, only 23% of users actually scroll at all focusing attention on a very small amount of space.

This means that a lot of attention is required to ensure that your main message is clearly and concisely described in a few short sentences. Our web copy writing service will ensure your content is properly received.

Creditability
A large body of research exists that explores methods and guidelines to objectively increase credibility. Increasing creditability lowers barriers and creates a better opportunity to “sell” your product - even if you are just selling your opinion.

Although websites use many analogies to the real world, there is no escaping its perceived transient nature. This perceived lack of accountability makes it necessary to prove yourself worthy to virtual customers.

Information from the Stanford Persuasive Technology Lab (based on three years of research and including over 4500 people), states that websites providing third party support, show a physical address, display company bios, use restraint on promotional copy, and provide a useable, professionally designed site, show a significant correlation to feelings of credibility.

This research goes on to show how simple changes in structure, content, design, and features provide solutions to make your website the best tool it can be. We want to work with you to ensure your website makes a credible impression. To many, your website will be their only exposure to your organization.