Redwerks

Brand Development

Our role will be to work with you to help determine what personality your new brand will have. Are you Ernest Hemingway or Johnny Rotten? Either way, as long as you have a distinct personality, you’ll be remembered.

Your brand statement doesn’t have to be rude, humorous, or shocking to have an impact. It just needs to be unique and genuine. It should speak about your strengths and what makes you better and different than other companies.

A strong brand identity is really an expression of your uniqueness. Consequently our process begins with a Brand Assessment that helps uncover and define the things that make you distinct.

Redwerks defines a brand assessment as an overview of the core components (often strengths) of a company that needs to be expressed to clients and prospects. This assessment provides the building blocks of all future development, and repeats back the key elements of the brand.

Brand data collection will start with the founders, the company visionaries and can include other individuals who have a stake in defining the marketing message. The assessment will identify your strengths prioritized with respect to importance and categorized based on primary, secondary and tertiary messages. Doing so will allow your brand to be developed to showcase the strongest attributes and may even implicitly speak to less important strengths without crowding the main message.

These messages are then measured against the target market. This is either done through secondary research or via market interviews and/or surveys.

In addition to our standard approach to Branding we also recommend getting feedback from an actual sample of your intended audience. The traditional methods are via Survey and Interview.